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Leaders in Ad tech

March, the National Women’s History Month is nearing it's close, and as always, it's been a nice moment to recognize the achievements of the strong women in our global society and #BalanceforBetter. Even though it may be in a small way, we wanted to take a moment to...

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Turkey’s fastest-growing

For Turkey’s 80 million inhabitants, Trendyol is the e-commerce platform of the nation. As the number 1 most downloaded e-commerce app in the region, Trendyol clocked a growth rate of over 100% for the last three years. Trendyol is Turkey’s largest and...

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Native Advertising

All predictions paint a glorious future for native advertising. People are installing adblockers to get away from banner ads. Many are developing ad blindness. Giving advertisements the same appearance as the platform content prompts better engagements, views, and clicks.

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Programmatic strategies

Now that over 88% of US ad dollars are being spent programmatically and 2 thirds of which is being funneled to mobile, it's safe to say mobile programmatic advertising has graduated from its status as simply a buzz word. Marketers are finally beginning to make the...

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